“Retailers, including defendants, substantially benefit from employing false reference pricing schemes and experience increased sales because consumers use advertised reference prices to make purchase decisions,” the class action lawsuit states. California and federal law also prohibits the dissemination of misleading statements about the existence and amount of price reductions. Plaintiff Cally Fallenstein claims Calvin Klein, through its false and misleading marketing, advertising and pricing scheme, violated and continues to violate California and federal laws that prohibit the advertisement of goods for sale discounted from former prices that are false. Where: The class action lawsuit was filed in California federal court.Ĭalvin Klein engaged in the “deceptive” business practice of advertising fictitious reference prices and corresponding phantom discounts on branded outlet merchandise sold in Calvin Klein outlet stores in California, a new class action lawsuit alleges.Why: The plaintiff alleges Calvin Klein-branded products from a Calvin Klein outlet store in California were deceptively represented as discounted from a false reference price.Who: Cally Fallenstein filed a class action lawsuit against PVH Corp., which owns Calvin Klein.(Photo Credit: Tooykrub/Shutterstock) Calvin Klein False Discount Class Action Lawsuit Overview:
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